10,000 Hours with Devin Williams

San Francisco-based basketball trainer Devin Williams tells the story of how he accidentally became a viral sensation on YouTube™ after he started running coaching sessions and filming them at a local gym. Devin now travels the world filming, editing, and creating popular online basketball series based on his training methods.
Presented by GoPro

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YouTube Prepares to Launch Subscription Ad-Free Service

YouTube, owned by Google, is expected to offer a subscription ad-free service in late October 2015 at a reported $10 per month.

According to Re/Code, the service will include YouTube Music Key combined with the ad-free service.

See below for excerpt from an email sent by YouTube to content owners:

For years, YouTube’s fans have been telling us they want more — more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their favorite videos uninterrupted.

To give fans more choice we will be launching a new ads-free version of YouTube, available to fans for a monthly fee. This service will create a new source of revenue over time that supplements your advertising revenue. That’s why an overwhelming majority of our partners — representing over 95% of YouTube watchtime — have asked for and signed up for this service.

As you heard in our previous emails, we want to ensure that fans who choose to pay for an ads-free experience can watch all the same videos that are available on the ads-supported experience. That’s why we’re asking you to update your agreement to reflect the updated terms for the ads-free service.

To accept, simply log into YouTube.com as “yourusername” from a desktop or laptop and follow the prompts by October 22nd.

If you haven’t signed by that date, your videos will no longer be available for public display or monetization in the United States. That outcome would be a loss for YouTube, a loss for the thriving presence you’ve built on the platform, and above all, a loss for your fans. We remain committed to working with you, as we always have. And of course, at any time, you can accept the updated terms which will make your videos public and monetizable again. Common FAQs can be found here.

We believe these new terms will greatly strengthen our partnership for the future. We went through a similar process three years ago when we began distributing and monetizing your content on mobile devices. Today, mobile represents over half of all watchtime and mobile revenue is up 2x in just the last year. Just as with mobile, we’re confident this latest update will excite your fans and generate a previously untapped, additional source of revenue for you.

If you have questions or encounter technical difficulties, we’re here to help: reach out to us for support here.

The YouTube Team

Sports Illustrated Expands Into Long-Form Video Content

Time Inc.’s Sports Illustrated is expanding into long-form video content with SI Films, with six feature videos to debut online.

“With changing consumption habits, especially among millennials, and the plethora of popular distribution outlets at hand, there are limitless opportunities to offer an independent voice and quality video programming,” said Sports Illustrated group editor Paul Fichtenbaum. “Sports Illustrated Films aims to capitalize on all of that.”

In addition to features produced in-house and external production houses, SI Films announced production deals with Mandalay Sports Media and Velocity to produce programming under the SI Films banner.

Two of the first films include:

“Brett Favre: Life After the Game” a profile one the NFL Quarterback who led the Green Bay Packers for several years.

“The Rise and Fall of the Danbury Trashers” a story of a minor league hockey team.

In addition, 40 others long-form videos are being added from content previously created, including three seasons of the “Underdogs” profile of high school football teams.

According to Variety:

“With this specific launch, we’re investing in programming we know consumers are going to watch,” Time Inc. senior VP of video J.R. McCabe said. The goal is “to create habitual viewing on the part of our audience.”

Under SI’s deal with Mandalay Sports Media, Mike Tollin and Jon Weinbach are producing “Patrick and ‘Zo,” about the unique kinship and rivalry between Patrick Ewing and Alonzo Mourning, two pro basketball stars who both hail from Georgetown U. and squared off in the NBA. The deal with Velocity entails the creation of a video franchise, “100 Greatest Moments in Sports,” set to premiere later this year.

Mike Tollin, co-chairman of Mandalay Sports Media, said the company has boosted the number of its digital productions in recent years. Besides the SI Films project, MSM inked a deal to produce nearly 50 short films for Vice Sports and earlier this year launched scripted series “Sin City Saints” on Yahoo.

“I always evaluate a story and what shape and size it ought to take — is this a feature film, scripted series, unscripted series? Or is it a short-form digital piece?” he said. “Increasingly we’ve been leaning toward the latter because there’s an instant gratification, and an appetite that’s ravenous for content that can be consumed on small screens.”

The launch of SI Films comes after Sports Illustrated Group’s acquisition earlier this year of FanSided, a blog network of 300 sites, as well as its launch of Campus Rush, devoted to college football culture. In addition, Time Inc. has formed SI Play, a new division devoted to youth sports.

Overall, Time Inc. — like other historically print-oriented media companies — has been ramping up video production across all its properties. It’s set to open a 3,000-square-foot studio space in its new headquarters in lower Manhattan later this year.

The company’s video initiatives include Sports Illustrated’s live daily live talk show, “SI Now powered by Ford,” and Time Inc. is also a founding partner of 120 Sports, an over-the-top sports network.

National Football League (NFL) and Twitter Announce Multiyear Partnership

  

Daily NFL content to be distributed across Twitter from the start of the 2015 NFL season

The National Football League (NFL) and Twitter today announced a new multiyear partnership to deliver uniquely packaged official NFL video and other types of content to fans daily, year-round. Partners since 2013 through the Twitter Amplify program, NFL and Twitter will offer brands the opportunity to present official NFL content created specifically for the Twitter platform, on PCs, tablets, and mobile devices. The partnership breaks new ground in creative programming, improved video delivery, and brand integration with NFL content on Twitter.

Twitter users will have access to significantly more official NFL content than in the past, including in- game highlights from pre-season through Super Bowl 50, as well as unique programming like breaking news and analysis, best plays, custom game recaps, fun infographics, behind-the-scenes content, and relevant archival video. Furthermore, the NFL and Twitter will continue to collaborate on new discovery features and user experiences to broaden access of NFL content to millions of fans.

“We are very excited to partner with Twitter in a more comprehensive way”, said Vishal Shah, Vice President of Media Strategy & Business Development. “There is a massive amount of NFL-related conversation our fans, teams and players are having on the platform. Providing the Twitter audience with engaging and authentic NFL content will magnify their social experience throughout the year.”

“Twitter users and brands cannot get enough NFL video and news, and they’ll now get more of it, and faster, than ever before,” said Glenn Brown, head of Twitter Content Partnerships and Amplify. “Over the past two years, NFL content on Twitter has seen best-in-class user engagement rates, and the expanded partnership will bolster the fan experience on the platform.”

NFL content has never been more popular across the media landscape. According to The Nielsen Company, the 2014 NFL regular season reached 202.3 million unique viewers, representing 80 percent of all television homes and 68 percent of potential viewers in the U.S. NFL games accounted for the top 20 and 45 of the 50 most-watched TV shows among all programming last fall. Five NFL game telecasts in 2014 were watched by at least 29 million viewers, up from just one in the 2013 season. For the third consecutive year, an NFL game was the week’s most-watched TV show in all 17 weeks of the 2014 season. In addition, at least two NFL games were the week’s most-watched TV shows in 16 weeks of the 2014 season.

Startup Stories | Netflix and Reed Hastings

Startup Stories

Netflix and Reed Hastings

Earlier today, Netflix announced another quarter of incredible growth, now on pace to have 69 million paid subscribers by the end of the third quarter of 2015.  It’s hard to imagine today, but Netflix is still a young company that pivoted from DVD’s to streaming as technology made it feasible.