Pricing Strategies for Startups

Andreesen Horowitz recently covered pricing strategies for startups in two podcasts.

Part 1 (above) with Mark Cranney, Martin Casado and Scott Kupor

How should startups go about raising prices — or more specifically, creating value— for their products?

Part 2 (below) with Mark Cranney, Martin Casado and Peter Levine

In Part 1, we learn how to price and plan early, price high – especially for category-creating or “pre-chasm” businesses.

What about freemium models? When does free end and paid begin? How does open source work and how does layering help?

 

Special thanks a16z

 

 

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