SportsTech, SportsBiz, Athletes, Startups Star at CES2016

Software might be eating the world as our friend Marc Andreessen often says, but sports and entertainment are eating CES in 2016.

From wearables to VR to fitness to athletes, the worlds of #sportstech, #sportsbiz and startups are expanding at CES2016, running January 6-9 in Las Vegas with an estimated 170,000 attendees.

When you add pre-CES events such as the AT&T Hackathon and Developer Summit, the existing sports and fitness showcase and exhibitors and last year’s dominance of wearables, a designated marketplace  for hundreds of startups, a special event in downtown Las Vegas for startups and the massive presence of Silicon Valley at CES, there’s already a great environment for those involved with sportstech and startups.

Now, #sportsbiz is getting into the party with a special forum on Thursday, presented by Turner Sports.

Here are some examples of what’s happening for sports:

Dallas Mavericks owner Mark Cuban, and studio analyst for Turner Sports Shaquille O’Neal, will participate in the Tech Investing in Sports conference as part of the Sports Business Forum, presented by Turner Sports. The session will be moderated by CNN news anchor Brooke Baldwin on Thursday, January 7, from 11:30 AM-12:10 PM in Venetian, Level 2, Hall D. O’Neal will also participate in the NBA on TNT Live Broadcast with host Ernie Johnson, and fellow analysts Charles Barkley and Kenny Smith. The broadcast will take place on Thursday, January 7, from 4-5 PM in Venetian, Level 2, Hall D and is open to all CES attendees.

The Sports Business Forum also will host The Commissioner’s Panel on Sports and TechnologyRobert Manfred, commissioner of the MLB, and Adam Silver, commissioner of the NBA, will participate in a discussion moderated by Turner Sports studio host Ernie Johnson on Thursday, January 7, from 9-9:40 AM in Venetian, Level 2, Hall D.

Under Armour will host a plethora of athletes and Olympians at their booth (Sands, Hall C, #74316) including: Tony Romo, Michael Phelps, Buster Posey, Cal Ripken Jr., Georges St-Pierre, Deion Sanders, Nastia Liukin, Jake Dalton and Brandon Wynn.

Retired NBA players Larry Johnson and Larry Nance, and retired Vincentian-American NBA player Adonal Foyle will all make appearances at ZTE’s booth (LVCC, South Hall 3, #31706) between Wednesday, January 6 and Friday, January 8.  The NBA National Championship trophy will also be on display at ZTE’s booth all day Thursday, January 7.

NFL legend and FitStar personal trainer Tony Gonzalez will be at FitBit’s booth (Sands, Halls C, #74108) for photo opportunities on Wednesday, January 6 from 1:30-2:30 PM.


And what about entertainment, storytelling?

TV/ radio host, producer and entrepreneur Ryan Seacrest will participate in a headliner conversation with Bob Pittman, chairman and CEO, iHeartMedia during the Entertainment Summit, presented by Variety, on Thursday, January 7, from 2:15-2:45 PM in the LVCC, North Hall, Room N258.

The C Space Storyteller conference track features actor, entrepreneur and radio/ TV personality Nick Cannon and celebrity Chef Morimoto. Morimoto will share his story on Tuesday, January 5, from 2:45-3:15 PM, while Cannon returns to CES on Wednesday, January 6 from 4-4:30 PM to reveal how digital media has influenced his brand and enabled career-changing opportunities. Both events will take place in ARIA, Level 1, Pinyon 5.

ABC’s Shark Tank and CEO, FUBU and Shark Branding Daymond John is among the panelists in the Making Disney Magic: Connecting Digital and Physical Worlds SuperSession, presented by the Consumer Technology Association, on Thursday, January 7, from 1-2 PM in LVCC, North Hall, Room N257.

Celebrity magician Penn Jillette is partnering with Withings to discuss his recent weight loss – not with any of his famed magic tricks but with a strict diet, exercise and use of several smart, connected devices from Withings. Jillette will reveal his secrets at Withings’ booth (Sands, Hall C, #74300) on Thursday, January 7, at 11 AM.

And, last, but most importantly, startups are taking over CES, with hundreds of startups both exhibiting and spreading across all of CES, including a dedicated marketplace for startups called Eureka Park.

Read more: Startups are taking over CES (via Techcrunch)

List of Exhibitors at Eureka Park (via CES)

Quick Links:

Wednesday – FitnessTech Summit at CES

Wednesday – Gaming Trends at CES

Thursday – Sports Business Forum at CES

Thursday – SportsTech at CES

Startup Marketplace Eureka Park

NOTE: Our Sports Colab team is attending dozens of events during CES, so here are some select events we invite you to join us to attend (tickets may have limited availability):

MONDAY and TUESDAY – AT&T Developer Summit (tickets)

TUESDAY 6-9pm Startup Night Hosted By CES and Tech Co (tickets)

WEDNESDAY 5:30-7:30pm SCOTTeVEST Fan Event (tickets)

THURSDAY – Sports Business Forum at CES

THURSDAY 8pm-2am Upload VR Party (tickets)

Also, learn about Sports Colab’s upcoming meetups, sports hackathon, sportstech events, including leading to Super Bowl 50 and the Rio 2016 Olympic Games:

Follow us on Twitter @sportscolab

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Join our SF Meetup Group:

Join our LA Meetup Group:

Join our Sports Hackathon Meetup Group:

-contributed by Kelly Wilson, Arthur Bart-Williams and Akif Malik for Sports Colab