Future of Media Is Here, It’s Just Not Evenly Distributed; Lessons From the PC Video Game Industry

Featured as one of the top 5 longreads of 2015 by our friends at Andreesen Horowitz, partner Chris Dixon says (excerpt):

If “the future is already here, just not very evenly distributed” where, then, can we find it? History shows there are characteristic patterns, and one such clue to the future, argues Chris Dixon, is to

…look for communities that embrace rapid, Darwinian experimentation. Experiments are how we collectively navigate through the startup idea maze to discover products and business models that work. Even if you have no interest in video games, you should be interested in PC gaming. Over the past decade, PC gaming has, for a variety of reasons, become a hotbed of experimentation. These experiments have resulted in a new practices and business models  – some of them surprising and counterintuitive –  that provide valuable lessons for the rest of the media industry.

Read Chris Dixon’s full post on Medium.