Turner Sports And WME-IMG Partner To Form League for Primetime Viewing of eSports

The potential for e-sports to deliver a young, male demo has become so alluring that two of sports media’s biggest companies are partnering to create a new competitive gaming league. Turner Sports and WME-IMG this morning announced the partnership, a move that provides the clearest sign that the sport is poised to enter the mainstream.

Turner Sports and WME-IMG have created a long-term partnership to create a new gaming league for eSports.

The league would begin in 2016 with two 10-week seasons produced in Atlanta and carried on TBS on Friday nights for primetime viewing.on TBS on Friday nights.

Turner Sports President Lenny Daniels says the regular season would be shot with a live, studio audience on a TBS set while the playoffs and championship game could be hosted in an arena.