Adidas Creates Campaign to Unfollow Messi

Adidas wants amateur (soccer) footballers to follow their own path rather than try to emulate stars like Lionel Messi and Luis Suarez, kicking off a marketing campaign for a more grassroots-focused pitch.

Four-time Ballon d’Or winner Messi stars in a 60-second film that urges fans worldwide to “unfollow” him and develop their own playing style.

Adidas says it wants to involve fans more in its marketing.