USA won the 2015 Women’s World Cup in Vancouver with an awesome 5-2 victory over Japan, led by a goal spree by Carli Lloyd.
While the United States is buzzing over their first World Cup victory since 1999, much has changed since then.
Back in 1999, there was no Facebook, Twitter, YouTube, Instagram, Vine, Tumblr or Snapchat.
The iPhone launched in 2007.
As hard as it might be to imagine a world that existed without social media, today’s smartphones, tablets and tech everywhere, soccer for girls has been on the rise even before the explosion of internet and social media.
However, given the fragmented attention span, the consistent growth of girls playing soccer is even more remarkable.
Other sports have the same access to technology. Unlike many sports such as basketball, football, baseball and hockey, there hasn’t been the same broadcast exposure to soccer in the US, let alone women’s soccer.
Even the attention of the World Cup has been separated every four years.
Girls playing soccer in high school has simply grown organically, or to put in today’s social media terms, virally.
Those playing the game are growing the fan base every year.
There are two fascinating YouTube videos for this World Cup Final that illustrate the power and passion of fans that’s fueling soccer in the US.
The first, a video leading to the World Cup Final between USA and Japan, was created by a fan. Not a television network with a staff of editors.
The second video is at a watch party in Kansas City at the end of the World Cup Final, where the excitement isn’t just fans watching the game, but watching fans watch the game.
Congratulations to the U.S. Women’s National Team and US Soccer, looks like you’re just getting warmed up.