Jaguar Uses Wearables and Sensors to Measure Fan Engagement at Wimbledon 2015


Jaguar, the official car of Wimbledon, has launched its #FeelWimbledon campaign, using sensors to analyse the range of emotions that fans go through at the tennis tournament.

As part of the fan experience, selected members of the Wimbledon crowd will be provided with biometric wristbands, measuring heart rate and movement, while in-ground sensors will monitor the energy around the courts and global sentiment on social media will also be analysed.

Every day during Wimbledon, tennis fans can access live updates of the mood and crowd emotions by visiting

Former British number one Tim Henman, who now sits on the committee at the All England Lawn Tennis and Croquet Club said: “There’s no other tournament like Wimbledon and the experience gets better each year.

“The drama, passion and excitement, shared by both players and fans alike, is what makes Wimbledon the number one tennis tournament in the world, and it’s great to see Jaguar celebrating these unique qualities as part of their #FeelWimbledon campaign.”

Laura Schwab, UK marketing director at Jaguar Land Rover, commented: “Wimbledon evokes lots of emotions and captures our imaginations in so many different ways, so we’re very excited to celebrate what makes Wimbledon so special through our #FeelWimbledon campaign.”

As part of the new partnership, Jaguar Land Rover will supply 170 vehicles to support tournament operations.

An estimated half-million spectators are expected to attend Wimbledon.

Schwab added: “With 500,000 people attending Wimbledon this year, it provides Jaguar with incredible exposure in London, and a fantastic platform to showcase our products, especially the Jaguar XE.”