October. That’s the tentative launch date Apple has set for its first, long-in-the-offing foray into wearable devices. People familiar with Apple’s plans tell Code/red the company hopes to schedule a special event that month to show off the device, which is designed to make good use of the HealthKit health and fitness information-gathering app it recently showed off at WWDC. Could things change between now and fall? That’s certainly possible. But right now October is the target date.
Apple technically already has “wearables” from the iPhone to iPod, but the introduction of HealthKit for health and fitness is one of many signals consistent with the direction Apple is headed.
In their latest ad above, there’s several hints at how much Apple is paying attention to wearables, with the following gadgets embedded within the ad: Wahoo Fitness Blue SC Speed/Cadence Sensor, Withings Health Mate, Zepp Golf Sensor, Misfit Shine and Adidas miCoach Smart Ball.