The Social Capital of the Savvy Athlete

The Social Capital of the Savvy Athlete

Harvard Innovation Lab

April 2014

Panelists:

Richard Sherman, Seattle Seahawks

Dominique Foxworth, NFL and Harvard Business School

Larry Fitzgerald, Arizona Cardinals

Arian Foster, Houston Texans

Moderator: Anita Elberse, Professor of Business Administration at Harvard Business School, and an expert on the business of entertainment, media and sports.

Learn how some of our country’s most recognizable sports figures think about cultivating and leveraging their public images across several industries.

Cultivating and leveraging a public image across industries and platforms. Growing and leveraging off-the-field assets during and after one’s playing career; and curating the people, products, issues and organizations to associate with your brand and business interests.

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