The Social Capital of the Savvy Athlete
Harvard Innovation Lab
Richard Sherman, Seattle Seahawks
Dominique Foxworth, NFL and Harvard Business School
Larry Fitzgerald, Arizona Cardinals
Arian Foster, Houston Texans
Moderator: Anita Elberse, Professor of Business Administration at Harvard Business School, and an expert on the business of entertainment, media and sports.
Learn how some of our country’s most recognizable sports figures think about cultivating and leveraging their public images across several industries.
Cultivating and leveraging a public image across industries and platforms. Growing and leveraging off-the-field assets during and after one’s playing career; and curating the people, products, issues and organizations to associate with your brand and business interests.